Promoting all the many facets of your business–from notarizing to bookkeeping–doesn’t have to feel like another ball to juggle. Knowing the right marketing tools and how to use them will help keep your business top-of-mind with your customers and help you to stay focused on the most important tasks of running a successful notary business.
In the past, there used to be marketing teams and technology teams. Today, marketing teams are technology teams. They have access to information on customer behavior and preferences, as well as dozens of new avenues to connect with potential clients. Just like eNotarization is now standard practice, its time to embrace the benefits of technology across your business.
Harness the power of a new digital marketing strategy by using any of these five methods of marketing financial services and your business will have the potential for real growth as it generates more income.
1. Social Media Check-ins
Take a two-prong approach to social media:
- Build a clear brand
- Attract more clients
Your online identity should be a perfect representation of who you are and what you do: your personal brand. Each component of your marketing toolkit, like your logos, website, blog design, and social pages, should all look and feel cohesive. A business with an easily recognizable image (Apple is a great example) will have an easier time attracting clients. No matter your budget, you should be able to find someone locally or online to help you with this.
Use Facebook and Instagram business pages and Nextdoor to promote your company and engage with followers. On Facebook, you want people to check in when they’re at your business, if you operate a storefront; or share their positive experience in a status update if you travel to them. Each time someone does that, their friends will see your business. That’s free advertising for you! Offer an incentive, like one free notarized document after 2 Facebook check-ins, to start building your social following.
2. Service Targeted Pages
Web analytics is underutilized by 39% of companies active on social media. Web analytics tools provide companies of any size with key information for marketing like:
- When websites are visited
- How many visitors are present
- What pages or keywords draw people in
- What pages your visitors exit from
- How much time is spent on the site
One of the most popular free tools for web analytics is Google Analytics. Get started by setting up a free account as soon as possible and gain insight into the following core principles of an online business:
- Traffic and conversion
- Social media performance
- User behavior
- Key performance indicators
Wouldn’t you like to know if anyone is clicking on the links to that talk about all of the financial services you offer? Is your Notary Services tab the most clicked?
Web analytics will let you see if your current webpage is reaching customers and gives you live feedback after you make changes.
3. Personalize Content
Creating newsletters, custom landing pages, social media posts, and blogs are already standard practice for many small businesses. Shaping them to fit your audience is the next step.
Write blog posts about topics your clients will find useful and interesting.
- Write in the first person
- Pepper in personal stories as examples
- Keep it personable and personal
This will help remind clients that you are more than just a notary and you have a depth of knowledge related to all the services you offer.
Content marketing is all about awareness and education. Creating valuable content is the best free marketing available. Using 20 total hours of your time to write a series of blog posts over a month can generate dozens of new hits from a search engine and lead clients directly to you.
Don’t know where to start with content? Just ask your current clients what they wish they knew before working with you or what you could produce that would be helpful for them.
4. Free Tools to Keep Visitors Online
A business’ website is the foundation for marketing content as well as the number one place where people decide to do business with a company. Keeping traffic coming to your site and staying there is key. Search engine optimization is the process of providing the right words, links, and organization on your webpage so when a person is hunting for local financial and notary services, your webpage shows up first.
There are dozens of tools available for SEO. Google Analytics is one of the best free options. If you are ready to dive in and put money down, consider:
5. Diversify Services and Income
Working to repair your current clients’ credit can improve their financial well being in remarkable ways and make you a trusted resource all year long.
When your business has a strong online presence, people looking for help with poor credit scores, paying down debt, notary services, and more will get in touch and hire you for a number of your services. Helping people in more ways will boost your credibility, bring new clients to your door, and provide you with an additional income stream.
Learn how you can expand your financial services offerings and generate more revenue.
Understanding Bitcoin as an Investment
Analyzing Bitcoin as an investment
Bitcoin has been at the forefront of financial news for a while now. More people want to also understand bitcoin as an investment. Every day, more and more talk about Bitcoins is occurring, not only as a digital currency but also as a financial investment. Many people are intrigued by this digital currency, but they also have reservations about it as well. For now, we will discuss how to evaluate bitcoins as an investment.
There are Bitcoin exchanges, just as there are stock market exchanges. As of November 2017, the largest full-trading Bitcoin exchanges that are available to everyone include, Bitstamp (a Slovenia based exchange), Bitfinex allows you to swap or buy Bitcoin, Litecoin, and Darkcoins. Coinbase is based out of San Francisco in the United States and touts itself as a one-stop solution for Bitcoins. Cryptsy, based in Florida deals with most of the altcoin currencies. BTC-e (based in Bulgaria), and Kraken (based in the United States). The world’s largest Bitcoin exchange, BTC China, is based in China, but that exchange only allows exchanges of bitcoins for Chinese Yuan/Renminbi.
In order to open an account with these exchanges, you usually have to link a bank account to your Bitcoin exchange account, as you need to wire transfer the money for bitcoins to use in your account. Credit cards and PayPal are not options [at least not at the time of writing] because the transactions can be reversed very easily, whereas a wire transfer cannot be reversed (Need financial advice on this?)
Usually, only bank accounts from that specific exchange’s home-based country can be linked to the exchange account (for example, CoinBase, based in the U.S., only allows U.S. bank accounts).
Like the financial stock markets, bitcoins fluctuate in value against real currencies such as the U.S. Dollar, the Euro, the Japanese Yen, and others. One important distinction between Bitcoins and real currencies to this point in Bitcoin’s history is the fact that Bitcoin’s valuation has been much more volatile than real currencies.
In December 2013, Bitcoin’s valuation went from about $675 down to about $425 within twelve hours, about a 37% drop in valuation. That is virtually unheard of with any real currency (barring something major like The Great Depression or some other major economic event).
The reason that this sharp drop in valuation took place is that the People’s Bank of China told third-party payment processors that they should have nothing more to do with Bitcoin exchanges. As a result, Bitcoin kept getting cut off from being supplied by the payment processors; in fact, Bitcoin was cut off by three payment processors inside of a week. Banks have also been told to not deal with Bitcoin any longer.
This event reflects the major concern that most financial experts have about the currency. Many feel it is too volatile as an investment, leading to sharp price spikes and declines that are virtually not seen in other currencies, the equity market, or mutual funds. Most financial experts feel that the digital currency must stabilize in value and not be so prone to such rapid peaks and valleys for it to be taken more seriously as a solid investment.
In the past, the problem that many financial experts and institutions have had with Bitcoin is that not enough is known about how the currency is mined and how it is “regulated”, so that the currency stays on track of having 21 million bitcoins in the year 2140.
While safeguards are in place to keep the currency on that path, there have been attempts to try to disrupt the network and give a few select bitcoin miners the ability to mine as many coins as they wish. There has also been concern that a group of miners could combine together, and work toward their mutual benefit, and to the detriment of everyone else on the network. This would occur by harnessing their mining power to get more coins for themselves and leave little to the rest of the network.
Some will always question and doubt how legitimate of a currency Bitcoin is, including its true valuation. This is likely due to the fact that Bitcoin was the first digital currency, and financial experts are unsure of how to truly evaluate its worth.
More and more companies are starting to accept it as payment, but not enough is known about the mining process and how it can maintain itself to fulfill the promise of 21 million bitcoins in the year 2140. Plus, Bitcoin can be susceptible to wild value peaks and valleys whenever an event associated with the network takes place, such as when Chinese third-party payment processors and banks are told to not deal with Bitcoin exchanges.
Large companies such as Stripe and Shopify are now accepting Bitcoins as payments. This trend is only going to increase.
However, in 2017, one Bitcoin is valued at over $7000 US dollars. So, it has gained ground as an accepted currency in the digital world and does have a high-value these days.
What Baby Boomer Retirement Means for New Financial Service Professionals
Baby boomers are aging, and their retirement is making way for newer financial service entrepreneurs. With more jobs opening up and the digital world changing at an accelerating pace – professionals starting their career are in an ideal position.
A retiring generation not only means a new workforce, it also means new ideas and methods that can further modernize the financial service industry. Read on to learn how baby boomers phasing out of the industry, along with new technology in the financial services market, is setting up financial service professionals for success.
5 Ways That Credit Repair Benefits Financial Services Businesses
Are you looking to add a new offering to your business skill set? Credit repair is an in-demand service that goes hand-in-hand with other financial services. Not only can repairing credit for your clients increase your revenue, it can also help you retain clients for other financial services. Read on to learn five ways credit repair can benefit your financial service business.
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